SONOR ANNOUNCES ProLite – HANDMADE IN GERMANY BY MASTER CRAFTSMAN

imageSonor announces the introduction of the new ProLite series, the successor to the famous S Classix and legendary Delite series defines a new quality standard in sonic performance and visual appeal in hand-made, German drums.

ProLite features vintage maple shells created with SONOR’s unique CLTF (Cross-Laminated-Tension-Free) process. CLTF is a key factor in producing Sonor’s legendary sound. ProLite continues in the tradition of carrying the “Lite” designation, which has often been identified with the SONOR brand.

The ProLite series incorporates three price ranges which differ depending on the finish. The finishes available include satin-lacquered (Crème White, Nussbaum, and Natural), high-gloss lacquered (Silver Sparkle, Brilliant Black, and Ruby Red) and high-gloss lacquered veneer (Ebony White Stripes, Walnut Brown Burst, and Red Tribal).

Stunning new upgraded hardware features complete the new ProLite series and reinforce the premium appeal of these next generation instruments. New features include the innovative DGS (Dual Glide System) snare strainer which offers a new standard of precise and smooth snare action. Other innovatios include a detachable snare wire attachment and the new TAR (Total Acoustic Resonance) tom-mount system which has been adapted from SONOR’s SQ² Drum System. Adding premium design accents, ProLite revives the classic SONOR square badge and introduces an ornamental laser engraved metal washer underneath the vent hole rivet, stating “Handcrafted in Germany – Since 1875.”

 

SONOR ANNOUNCES RE-ISSUE OF TWO ICONIC PHONIC SANRES!

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By popular demand, SONOR proudly re-introduces two heavyweights of the early 1980s; the famous Phonic D 516 and D 515 Snare Drums. “These two snare drums are favored by SONOR drummers around the globe, they are authentic re-issues of the earlier models”, said Larry Nelson, product manager.

 

 

 

Key Features
14″ x 5.75″ shell size
12-layers beech shell construction achieved by SONOR’s CLTF (Cross-Laminated-Tension-
Free) process, standing for maximum strength, perfect curving and neutral tuning
45° bearing edge
Rosewood outer and inner veneer
Chrome hardware
SONOR Phonic series tuning lugs with TuneSafe
Slotted tension screws
SONOR die-cast hoops
Equipped with REMO USA drumheads
D 516 MR Phonic re-issue Snare Drum

Key Features
14″ x 6.5″ shell size
9-layers beech shell construction achieved by SONOR’s CLTF (Cross-Laminated-Tension-
Free) process, standing for maximum strength, perfect curving and neutral tuning
45° bearing edge
Chrome hardware
SONOR Phonic series tuning lugs with TuneSafe
Slotted tension screws
2.3 mm Power Hoops
Equipped with REMO USA drumheads

 

SONOR ANNOUNCES THE MIKKEY DEE SIGNATURE SNARE

imageMikkey Dee, best known as the Drum-Powerhouse for Rock ‘n Roll’s loudest live band Motörhead, has been part of the SONOR family of artists for more than 30 years. Mikkey joined the band in the early 90s and his unique and powerful style along with his band mates Lemmy Kilmister and Phil Campbell.are key to the Motörhead sound, “Sonor is proud that Mikkey is a Sonor artist and workng with him on a signature snare drum has been an honor and a privilege”, said Larry Nelson, SONOR USA Product Manager.

Sonor is happy to announce that the first shipments of this instrument will be available Spring 2012.

The Mikkey Dee Signature Snare Drum is constructed of a 6 layer, 7.2 mm Birch Shell featuring a 45º bearing edge. The 2.3 mm Power Hoops allow the snare to breathe. All hardware comes in chrome finish. With a diameter of 14” and a depth of 7.25” this drum provides the punch and power Mikkey has demanded throughout his career. The Mikkey Dee Signature Snare Drum features a wide tuning range providing a striking sound with powerful mids and highs, plus a well balanced low-end.

 

SONOR ANNOUNCES INNOVATIVE HARDWARE UPGRADES!

imageSONOR has adapted the innovative and unique state-of-the-art features found on their 600 series Hardware and adapted them into their affordable 400, 200 and 100 series hardware:

Retractable boom arm upgrade (HW 400) – The new Mini Boom Stand MBS 400 is upgraded to include a retractable boom arm, similar to SONOR’s high-end 600 series Mini Boom Stand. Time to pack up? Simply slide the boom arm into the stand’s upper tube! Whatever style stand is needed, boom or straight, the MBS 400 now offers both.

Snare stand upgrade (HW 400) – A toothless tilter will be added to our new Hardware 400 series Snare Stand SS 400. This allows maximum fine adjustment of the snare basket.

Cymbal stand / arm upgrade (HW 400, 200, 100) – All our 400, 200 and 100 series hardware cymbal stands and arms will be upgraded with a new cymbal sleeve cup that unites the cymbal sleeve and the bottom washer in one piece. “These upgrades show the passion that Sonor designers have for their products. They are not content to rest on their laurels and continually ask the question ‘How can we make our products better?’” said Larry Nelson, SONOR USA Product Manager.

 

ARENA MAPLE AND SESSION MAPLE SHELL SETS

imageSONOR US is proud to announce two new shell sets, the Arena and Session, available only in the USA.

Since 2009, SONOR US has continually conducted meetings and training sessions with representatives of the best drum shops across America. These new drum sets were conceived and created as a direct result of discussions that ensued at those meetings. The main attributes that our dealers asked for regarding new Sonor drums were: playability, portability, great tone, quality shells, beautiful finishes that will fit in many genres and the best value for the dollar.

“These kits are a true collaboration between Sonor, an iconic company that has been manufacturing drums since 1875, and some of the most important MI retailers in the USA”, said Larry Nelson, Product Manager. “These sets have a real pedigree.” Arena is built for the rocker on the move and features a powerful 24”x16” no-mount bass drum, 13×10” tom-tom and a 16”x16” floor tom with a gorgeous transparent black gloss finish. Session is created for live performance and in the studio and features a punchy 22”x18” no mount bass drum, 12”x9” tom-tom and a 16”x16” floor tom with a stunning transparent red gloss finish.

Both kits feature cross-laminated North American Maple shells, created using SONOR’s special dual glue technique for strength and tone, the newest SONOR lugs with Tune Safe technology for enhanced tuning and consistency, Optimum Shell Measurement (OMS) technology for optimized head to rim contact resulting in excellent tone, better sustain, controlled decay and utilizing 45º tight tolerance bearing edges that are a prime component in producing the signature SONOR tone.

Add on component drums will be available as well. A 14”x14” floor tom and a 14”x5.5” snare drum will be offered in both finishes.

One of the most important requirements with Arena and Session was to offer great value, not just low price, so we are extremely happy to announce that these North American Maple shell sets will be available at only $699 (street price) for Arena and only $649 (street price) for Session. These new shell sets will be available at SONOR Certified
dealers beginning January 1, 2012.

For more information on these new additions to the SONOR line that has influenced drummers and percussionists to excel in their playing, please visit www.sonorusa.com and Keep the Beat !


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