Sabian opens NAMM 2013 with big news and great sounds at press event to promote new product lines
NAMM Show 2013 opens with the crash of new Cymbals and Percussion products at NAMM Show 2013, the press was there, including Xombiewoof magazine to see and hear the big news that we were all anxious to learn.
Jo Jo Mayer, drummer and member of the drummer elite unveiled the New Sabian Hoop Crashers, a cymbal system that adds a new variety of sound opportunities to the drumming experience and performance.
The concept is a set of Sabian’s high quality cymbal “hoops” set within the rim of the snare that with setting values can add to the rhythm and beat a new crispness of tones. this is something drummers have been doing with the aid of electronic triggers and gadgets, but fall short of true sound and can fail, with this system, it’s all in the drummers playing and will never disappoint.
JoJo gave us a serious and thoughtful personal testimonial of what he envisioned this to be, as it was he and Sabian in a joint concept to develop this long awaited and real time solution to percussion tactual textures.The best part of this product is the simplicity of it all. it is an unfortunate truth that many companies will fall back on tech tricks to make a new sound product, the fact is gadgets get old fast and fail to last, but the Hoop Crashers, I feel will stick ( no pun intended) around and be a pleasure to perform with. this percussion tool is “tunable” it has a set of dampening clamps that when placed in proximity of centralized position and “depth” will “tune” the cymbal and create just the right sound desired.
We were there to witness JoJo’s demonstration, as well as recorded it in a brief video, but to see an artist perform with a product that he assisted to bring to a reality was just a pleasurable as to listen to.
In addition to the Hoop Crashers, Jojo Mayer is obsessed with the transformation of sound, using it as a way to transform the world into a different reality. Creating new beats is a totally magical experience for Jojo. He’s Obsessed with new beats, they excite him because anything is possible. It’s a way to tap into a vast ocean of new possibilities without constraint, which he finds with the Sabian AAX OMNI series of cymbals.
The OMNI cymbals offer new experiences and entices a performer to play new beats and be more original. It leads him to new places that one didn’t know they could go. With its distinctive feels – soft and hard, hot and cold – OMNI delivers focused, clear sound. But the further out you go, you can wrap the entire stage into a big, ambient sound. We’re pretty sure that’s why Jojo and SABIAN product specialist Mark Love Obsessed so much with getting it right. Sabian is one company that gets it right, every time, and if the Hoop Crashers is anything like the AAX OMNI Series, it is a win win for the drummer that chooses them.
Check out Sabian and their line of excellent Sound / Percussion products: http://www.sabian.com